Monday, March 12, 2012

Things Are Happening With The New Look & A Business Proposition

Advertising the new vintage and mod look in the local paper, college and coffee shop, has paid off with new customers and sales. There are two new customers in the shop this morning. Some things don't change, though. Grace (black dress), owner of the Constance Taylor dress shop, still insists upon serving coffee for customers who wish, set up on the table to the right of the door.
  Trained by Grace, Sandy, the saleswoman (green dress) continues to greet customers with ,"Hi, may I show you something?"  Sandy loves the new look.  It's fresh and youthful. 
Having advertised the shop's new look in the local college newspaper, Grace gets a call from the chair of the fashion design department asking if she would consider carrying some of the fashions in her shop that the students have made.  Grace would get most of the profit and it would give the students an opportunity to show off their skills.  Grace could pick and choose the items she think will sell well in her shop.  Grace says she'll consider the idea and get back to him.  Thinking about it, Grace decides it would be a good business endeavor to partner with the college in supporting the efforts of the student designers.  The dress shop has always enjoyed a good reputation in the business community with Grace's work in her local business association, and this would even further the positive image of her shop.

Sunday, March 11, 2012

The Constance Taylor Dress Shop

 This is the Constance Taylor dress shop opened around 1950, a high end ready to wear shop formerly owned and run by Constance Taylor.  Grace, her daughter, worked with her mother running the shop after college graduation and finally took it over completely after Constance retired.  Business has been terribly poor because of the economy.  Grace was in danger of losing the business and decided to hire a consulting team for advice.  After painful deliberations, Grace took the advice of her business consultants and is making huge changes to her store, going from high end fashion to vintage and mod.  The area demographics show a neighborhood in flux from upscale shops and houses to to the coming of a new college and large houses being rented by young artists, writers, musicians  and the like, who get several roommates to share the rent.  Grace will do anything to save her dress shop, and she's trying her best to get used to the new look of the shop.  Her friends are very supportive and think she'll do well with the changes.